Will the Demand for Probiotics Keep the Kombucha Boom Alive?
Kombucha Market Overview:
Consumers have significantly shifted toward proactively dividing their health & good, and have devoted themselves to perfecting their overall life, which has led to advanced product acceptance. Kombucha is retailed as a product that eliminates poisons, boosts energy & vulnerable system, and helps lose weight, which is driving the frequency of its consumption among consumers encyclopaedically.
The global Kombucha Market size was valued at USD 8.94 billion by 2032 and is expected to expand at a compound annual growth rate (CAGR) of 16.87% from 2024 to 2032.
The drink is instigated using a symbiotic culture of bacteria and incentive strain (SCOBY), which results in a light, bouncy tea libation with a slight alcohol content of 0.5 due to the natural turmoil process. The libation is an implicit pro-biotic drink that offers several health benefits to consumers similar as abetting the growth of gut micro flora, investing into the body, and potentially reducing heart complaint threat. The rising mindfulness about the health benefits of this drink among consumers is projected to fuel the global request.
Key Players
The market is consolidated with the presence of a many crucial global Kombucha Market Companies. Companies similar as The Coca- Cola Company, Molson Coors Beverage Company, The Humm Kombucha LLC, The Hain Celestial Group, and Revive Kombucha are fastening on new product launches and strategic accessions for their business expansion and bastion.
Regional Analysis:
Asia Pacific is poised to be the swift- growing region during the forecast period. The product sustains its demand across the Asia Pacific owing to its rising mindfulness and visibility in countries similar as China, Japan, Australia, Malaysia, and Vietnam. Consumers are looking for substantiated libation options that suit their life and are putting a lot further emphasis and significance on what they're consuming, which has driven the demand for aware mixers like Kombucha in the region.
North America made the largest donation in the market in 2021 with 47.8% of the profit share. The indigenous market has expanded fleetly, with the drink enjoyed by guests who are seeking a quality, healthier soft drink volition. Consumers in the U.S. and Canada are seeking an ethical, sustainable, and low- sugar life, which has prodded the product demand.
In the region, the product has gained popularity as a signature drink that contains possible health benefits of fermented foods and probiotics, and the demand has resurged as a health product that's decreasingly available in several stores. Likewise, the USDA has certified certain constituents used in organic kombuchas as safe to consume, hence driving the demand for organic kombuchas among American consumers.
Market Segmentations:
This report forecasts profit growth at global, indigenous & country situations and provides an analysis of the rearmost assiduity trends and openings in each of the sub-segments from 2024 to 2032. For the purpose of this study, has segmented the global kombucha industry report on the base of product, distribution channel, and region.
Product Outlook
Conventional
Hard
Distribution Channel Outlook
On- trade
Off- trade
Regional Outlook
North America
Canada
Mexico
Europe
Germany
France
Netherlands
Switzerland
Asia Pacific
China
India
Japan
Australia
Central & South America
Brazil
Argentina
Middle East & Africa
UAE
South Africa
Industry News:
In September 2018, the Coca- Cola Company acquired Organic and Raw Trading Company, which makes the MOJO brand of organic fermented drinks, to expand its product portfolio.